12 Must-Follow Writers on TikTok

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TikTok is a rapidly expanding social media platform that’s currently taking the world by storm. If you’re new to this space, it’s going to feel like you’re in a new world as it’s quite different from all other platforms.

With tons of short-form content that can quickly go viral, it can be confusing and intimidating at first, but as you’ll see in this post, TikTok can be a great marketing platform for writers.

Writers on TikTok

Take a look at these authors, publishers, and other literature-related personalities who have successfully established themselves on this platform:

1. Victoria Aveyard

@victoriaaveyard

Victoria Aveyard is the author behind the Red Queen series, a fantasy tale where society is divided by blood. A lot of her videos go into detail about the writing world and the publishing industry, such as what it feels like to kill off a character and how authors get paid.

Some of her most popular TikTok videos are about book recommendations, finding out what Hogwarts house you belong to, and talking about her own works.

2. Colleen Hoover

@colleenhoover

Colleen Hoover is proof that TikTok can be an effective platform to grow as a writer. Her works, It Ends With Us and Verity, became TikTok sensations, putting them on many lists of recommended books. She posts a lot about her daily life, family, and answers to questions about her book.

Some of her most popular TikTok videos are news about her books, interacting with fans, and what it’s like being a writer.

3. Alex Aster

@alex.aster

Alex Aster is the writer behind the Emblem Island series, inspired by the Latin American myths her Colombian grandmother told her before bedtime. Kirkus Reviews calls it “tightly paced” and “worthy of every magical ounce.” Thanks to a viral video she made, she was able to sign a six-figure deal for her upcoming book, LightLark.

Her most popular TikTok videos include her achievements as an author, the viral video that led to her six-figure deal, and an original song that also went viral.

4. Aiden Thomas

@aidenschmaiden

Aiden Thomas is the author of Cemetery Boys and Lost in the Never Woods. Most of his TikTok content features his insights on being a writer of color and also a member of the LGBTQ community. He also posts videos on unboxings, trips to the bookstore, and his pets.

His popular TikTok videos include inspirational messages for fellow writers, LGBTQ topics, and his pets.

5. Sara Raasch

@sara_raasch

Sara Raasch is an author of young adult fiction who’s written the New York Times bestselling series Snow Like Ashes. If you want to delve deep into the process of worldbuilding, a detailed look into self- and traditional publishing, and other writing tips, then she’s your TikToker to watch.

Her popular TikTok videos celebrate her success as an author, what its like to be a writer, and the funny side of being a book lover.

6. Analeigh Ford

@reverseharemauthor

Analeigh Ford is a writer of young adult and fantasy fiction. Her content mostly consists of her own personal thoughts about being a writer, including the humorous experiences she’s been through as one. Her works include A Veil of Truth and Trickery and A House So Cruel.

Some of her most popular TikToks are about her journey as a writer, discussing her own works, and self-publishing.

7. Christi Steyn

@christi.steyn

Christi Steyn is a model and poet whose goal is to turn everything into poetry. She posts a lot of her spoken poetry works and also does voice-overs for poetry written by other authors.

Her popular Tiktoks include performing her own poetry, reading other people’s poems, and life as a poet.

8. Jean Menzies

@jeansthoughts

Jean Menzies is a busy woman. She’s an author, historian, podcaster, presenter, YouTuber, and now a TikToker. Her content on TikTok is a blend of her personal life, book recommendations, and knowledge of history.

Some of her popular TikTok videos are about funny author-related stories, book recommendations, and ancient history.

9. Dante Medema

@dantemedemabooks

Dante Medema is a writer whose works include The Truth Project, a YA novel that explores the emotional trauma of a teenager who learns she was the product of an affair. A lot of her content includes book recommendations, writing tips, and motivational messages for readers.

Her popular TikToks are about the writer’s process, answering fan queries, and sharing her personal stories.

10. Karena Akhavein

@writingcoach

Karena Akhavein is both an author and a writing coach. She consistently puts out tidbits of useful information for writers, whether they’re just starting out or have already established themselves. Her content can range from writing comedy to creating a novel outline.

Some of her best TikTok videos are tips on how to get tropes right, developing memorable characters, and creative exercises.

11. John Green

@literallyjohngreen

John Green is the author of many best-selling novels, including Paper Towns and The Fault in Our Stars, which have been adapted into big-budget movies. His content is a blend of personal videos that give fans insight into his personality and news and information about his works.

His most popular videos are personal stories, getting on TikTok trends and sharing his newest works.

Book Publishers on TikTok

There aren’t a lot of book publishers on TikTok yet, but it’s definitely a space they can use to promote their authors. Penguin Teen is Penguin Publishing Group’s arm for all books and topics that relate to teens and young adults.

@penguin_teen

Their TikTok is an account where the company can promote their authors, their books, and even their employees while letting them have fun. It’s a goofy, yet informative space that attracts much of its intended audience.

Their most popular videos are a “book domino”, book promotions, and life at the office.

How Can a Writer Use TikTok?

Writers of any genre and experience level can absolutely use TikTok to further their careers. The platform is exciting, popular, and extremely easy to use. You can use it to promote your works, reach out to like-minded authors, and show people what it’s like being a writer.

But like all other platforms, finding success in this platform will take time. While there’s a high chance of having one of your videos go viral, it doesn’t happen every day.

You need to be consistent in putting out entertaining and informative content, the kind that will make people curious about you and your writing. And hopefully, they’ll stick with you throughout your TikTok journey.

If you want to learn how you can start using TikTok as a writer, check out our guide to TikTok for writers.

Do you use TikTok to promote yourself? Share your experience in the comments below!

 

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