18 Online Email Marketing Courses

Nowadays, business owners need to find ways to make their businesses profitable in the online world. You can reach your potential clients through social media, content, and, of course, email.

Email Marketing Courses

Email marketing involves sending messages that advertise your product, while still conveying a sense of personal connection. Every email sent to either a potential or current customer is a form of email marketing.

Here is our list of 17 email marketing courses to help you get started with those emails.

Free Email Marketing Courses

1. Internet Marketing for Smart People Email Course

From Copyblogger comes the Internet Marketing for Smart People Email Course.

The course works through 4 themes that introduce students to the key concepts every online marketer must learn.

Key topics include:

  • Building relationships
  • Direct response copywriting
  • Content marketing
  • Having something worth selling

Price: FREE

2. Hubspot’s Email Marketing Certification Course

HubSpot Academy Image

With Hubspot’s Email Marketing Course, learn to create an email marketing strategy that grows your business.

You’ll learn how to build an email marketing strategy that builds trust with your contacts. Learn how to make your strategy personal and helpful to attract better revenues. The course consists of 11 lessons, 32 videos, and 11 quizzes.

Key topics include:

  • Fundamentals of email marketing
  • Contact management
  • Analyzing your sent emails
  • Effective email marketing strategies
  • Invest in yourself and your career

Price: FREE

3. Email Marketing Essentials: Writing Effective Emails

Email Marketing Essentials: Writing Effective Emails Image

Kate Kiefer Lee leads you with Email Marketing Essentials offered on skillshare so you can learn how to write a marketing email. Your email should help you accomplish your business goals and thus need to work on it a lot more than you think.

This course helps you with best practices for writing online, how to optimize each written element of a marketing email, and content ideas for achieving your business goals.

Key topics include:

  • Voice and tone
  • Written elements of email
  • Editing tips

Price: FREE

4. Getting Started with Email Marketing

Getting Started with Email Marketing, led by Allyson Van Houten, gives you the opportunity to learn how to craft an email marketing strategy that helps small business owners, freelancers, and startup teams reach business goals.

Brought to you by Skillshare, this course reiterates how important email is in marketing and will definitely give light to your journey in becoming an email marketing expert.

Key topics include:

  • Core concepts
  • Guiding questions
  • Tactical how-to resources

Price: FREE

5. Email Marketing Essentials: Designing Effective Emails

5. Email Marketing Essentials: Designing Effective Emails Image

This course on Designing Effective Emails is an introduction to the craft of creating and developing effective emails. It gives you an idea about the difference between web design and email design, as well as the different facets of email creation.

Email design has a tremendous impact on online marketing and this course can definitely help you create your next sales-worthy email.

Key topics include:

  • Web design vs. email design
  • Key considerations for designing and developing emails
  • Best design practices for the 4 most common email types

Price: FREE

Paid Email Marketing Courses

6. Five Email Marketing Basics

In this course, you’ll discover the five email marketing basics, which include some of the most relevant and common topics in marketing. You’ll also learn the best time to send emails and how often to do so.

Key topics include:

  • Writing subject lines
  • Testing and optimization
  • Measuring success

Price: $15 monthly for a Skillshare subscription

7. Email Marketing + Free Software

Email Marketing + FREE SOFTWARE Image

With 1.5 hours on-demand video, this Email Marketing course by Udemy helps you with basic computer knowledge. You should first be comfortable using the internet as this course walks you through understanding email marketing.

This will walk you through the different methods and how to get started with email marketing.

Key topics include:

  • Basic computer knowledge
  • Email marketing methods

Price: $49.99

8. Ultimate Guide to Email Marketing

With 7,464 students enrolled, Ultimate Guide to Email Marketing walks you through building a huge email database and how to organize them.

Learn how to draft effective emails that people want to open and read, and discover the do’s and dont’s to remember when emailing in the US, UK, EU, Asia, and other zones. Finally, you’ll also learn how to track the results of your messages.

Key topics include:

  • How to start email marketing at zero cost
  • What is spam?
  • Email marketing do’s and dont’s

Price: $99.99

9. Learn Email Marketing A-Z Using Mailchimp

Learn Email Marketing A-Z Using Mailchimp Image

If you want to succeed in email marketing, Learn Email Marketing A-Z Using Mailchimp can walk you through the best practices. Discover effective principles and strategies to make campaigns for over 500 businesses.

Key topics include:

  • Creating an email list
  • Using Mailchimp

Price: $15 monthly for a Skillshare subscription

10. Email Marketing with GetResponse

Email Marketing with GetResponse Image

With Email Marketing with GetResponse, learn how you can use Getresponse to uncover your end goal and create a connection with the people who receive your emails.

In this course, you will learn about backward email funnels and get an overview of GetResponse and how to create a list.

Key topics include:

  • Set Up Your Autoresponder 
  • Setting Up Your Emails
  • Setting Up Web Forms
  • List Hygiene

Price: $49.99

11. Solo Ad Secrets: Build A Private 100K+ Email Marketing List

Solo Ad Secrets will help you with building a list of email subscribers who not only know your brand but also like and trust you.

Learn about the Solo Ad marketplace for email marketing and maximize your marketing potential.

Key topics include:

  • List building
  • Email marketing

Price: $99.99

12. MailChimp Tutorial for Beginners: How to Use MailChimp for Email Marketing Tasks

With email marketing as the basic source of useful leads, MailChimp Tutorial for beginners will help shed light on how to maximize it for your business. This course is a step by step MailChimp tutorial that will show you how to work with MailChimp signup forms and many more.

Key topics include:

  • Sharing MailChimp forms on social media
  • Pop-ups for websites

Price: $15 monthly for a Skillshare subscription

13. Email Marketing Mastery: The Bible to Your Online Business

Learn to build your own sales funnel with Email Marketing Mastery. With this course, you’ll be able to master marketing strategy and harness the power of email marketing by sending daily emails. You’ll also get to masterfully build an autoresponder sequence to enhance email productivity.

Key topics include:

  • Using an autoresponder
  • Sales Funnel

Price: $64.99

14. Email Intelligence: Craft the Perfect Marketing Email

Email Intelligence: Craft the Perfect Marketing Email will teach you how to generate email subscribers for your list. Learn the 12 key components of a great email.

Key topics include:

  • How to increase engagement
  • Purchasing an email service provider

Price: $199.99

15. Email Marketing from 0 to 1,000,000

Email Marketing from 0 to 1,000,000 will give you an idea of the power of email marketing. Discover how to create landing pages and opt-in forms, test for mobile traffic, build email lists, and more.

Key topics include:

  • E-mail Marketing
  • The review of popular Mailer Services
  • Practicing Mailer
  • Getting an email on a personal domain name

Price: $19.99

16. Email Marketing For Artists

Email Marketing For Artists Image

If you are an artist aiming to sell your artistic services, then Email Marketing For Artists is for you. Learn how to market your artwork, designs, and artful creations from a very efficient email list.

Having an email list and great marketing strategies help you engage with potential customers. Email Marketing For Artists will walk you through the process of writing great subject lines so that all your emails are read and noticed.

Key topics include:

  • Writing engaging emails
  • Marketing artistic products

Price: $24.99

17. Business English: Marketing and Sales

Business English: Marketing and Sales Image

If you work in marketing, sales, or advertising, chances are you already understand the importance of effective communication.

This can be even more difficult when expressing your ideas in a persuasive manner in English. Achieve mastery in expressing your ideas through efficient emails, reports, and persuasive presentations with Business English by Coursera.

Key topics include:

  • Email creation
  • Business English

Price: $39

18. Email Marketing Mastery

TCK Publishing also offers a few online courses and this include Email Marketing Mastery. This course will walk you through everything you need to know to start building your email list.

This email marketing course will help you attract your first 1,000 email subscribers. It helps you gain mastery through 24 step-by-step training videos that show you what to do to build your email list like a pro.

Key topics include:

  • Building your email list
  • Choosing the best autoresponder service

Price: $147

Learning Online

The possibilities for business have expanded greatly thanks to the internet, but they’ve also become dependent on it. Online connectivity is a sure requirement for a successful brand, but reaching your clients seem difficult to do on a personal level.

However, email marketing helps you reach your customers and build relationships with them to not only secure a sale but also keep them with you.

Do you like any of the courses on this list? Let us know in the comments below.

If you’re looking for more brand-expanding know-how, these articles might be right up your alley:

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