TCK Publishing Videos

Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She’s also the founder of Author Marketing Experts . We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book , where we talked a lot about how to get online publicity for your books. I wanted to bring her back again to continue our discussion about how to get publicity for your books online, and especially on Amazon, the largest retailer in the world. In this fantastic interview, we talk about how to use keywords to increase your sales, the importance of gathering a street team, and how to get reviews to help boost your sales. Amazon Is a Search Engine for Consumers Amazon is not just a bookstore. It’s a search engine for consumers . There are two important things you can do to boost your ranking within Amazon. Get a consistent stream of reviews for your book. Reviews are like updates to your website or blog. Google likes to see regular upda...

With apologies to Paul Simon. The problem is all inside your head You said to me The answer’s easy if you Take it logically I’d like to help you in your struggle to break free There must be fifty ways To sell your writing You said it’s not really my habit To make dough Ask if I know how and I’ll have to Tell you no But that’s really not the way It has to go There must be fifty ways To sell your writing I’ve been writing, hanging out with writers, coaching writers, and helping writers for more than a decade and the biggest, most common problem I encounter is that nobody seems to know where to start. We leave high school with three ideas of what it looks like to be a “professional writer:” Published authors like JK Rowling or Stephen King Freelance journalists who write all those magazine articles That scrappy reporter from that one detective show our grandma watches None of those models really works for most people who like writing and dislike their day jobs. But because there’...

So, you’re finally ready to pull all those journal entry notes off the closet shelf or out of your mind and get the content organized onto the pages of your intended book. But where do you begin? Maybe you’ve heard this before, but the same good advice applies to book writing: For best results, begin with the end in mind. This will ensure that you have a well-thought-out project that needs less rework and correction in order to position your book for success when it is ready to meet the market. Here are 4 critical steps to help you get yourself organized and ready to start writing your book the right way! Step 1: Identify Your Mission or Objective Before you begin writing, you need to know your mission when it comes to writing a book. In other words, what do you want your book to help you accomplish? Do you have a story that you believe will inspire or entertain others? Or do you want to change the world because you have been through an ordeal you would like to prevent from hap...

Does this scene sound familiar? It’s X o’clock in the whatever. You’ve blocked out two hours to write that scene. You close the study door, turn on your favorite music, and sit down at the keyboard. Two hours later, you’ve written half a page. Just half a darn page. How did that happen? Where did the time go? Should you just give up? The answer to that last question is a big, loud NO! As for the first two, it’s likely you fell victim to one of these 8 all-too-common time stealers that turn your writing time into wish-you-had-written-more time. Let’s look at them in detail: What they are. Why they happen. And most importantly, what you can do about them! Ready? Let’s go. 1.  The Sinister Slow Start AKA : Blank Page Blues; Stare at the Screen Until Your Forehead Bleeds; What Was I Writing Again? The Problem: You sit down and stare at the empty page or next line and can’t for the life of you get started. This issue usually comes from perfectionism. You don’t want to clu...

“I want to be thoroughly used up when I die.” — George Bernard Shaw   We all have the potential to know more, do more, be more, and achieve more. A lot of us know we were born for something more, but then we struggle to reach that potential. Rather than wondering about what you are capable of, what if you could test your capabilities and explore your greatest possibilities and potential? What if you could realize your full potential , the Agile Way? Rather than big up-front planning or some grand design for your life, what if you could experiment your way forward? Imagine experimenting to find what you are truly capable of, informing yourself with actual examples, and evolving your self-image based on real-world results. But mostly, imagine enjoying your personal journey of self-discovery, while becoming more than you ever thought you could be. After all, realizing your full potential is a journey, not a destination. Why Realize Your Full Potential? An amazing thing...