TCK Publishing Videos

Watch on YouTube here: Stop Waiting for the Right Moment [Motivational] Via https://www.youtube.com/channel/UCcZImr64sN4bR4BB_JA82vg/videos

Why are traditional publishers taking 85% to 90% of a book’s sales? Okay, sure, that made sense in the 1950s, and even in the 1990s, but the publishing landscape today is very different. The cost of publishing a book in the past was incredibly expensive. You had to do the printing, the shipping, the warehousing, the distribution, all the marketing, and handle all the returns. For many years, that was the only path available to someone who wanted to publish a book, and so publishing companies sprang up to take all the work beyond writing off the author’s shoulders. Because they were providing so many services, they could charge whatever they liked. Authors could take it or leave it—and if they left it, their book wouldn’t be published and their insights wouldn’t be shared with their audience. Today, with ebooks and print-on-demand publishing, the cost structure of the industry has changed. You can have low investment and get a much higher return. In my experience, working with hun...

If Hollywood movies are always preceded by a promotional trailer to draw audiences in, why shouldn’t your book be, too? Think of any movie that you’ve been looking forward to seeing in theaters lately. Chances are, you probably saw the trailer for it on YouTube, while browsing Facebook, or while watching TV after unwinding from a long day at work. Would you have gone to see the movie if you hadn’t seen the trailer to get a glimpse of what you could expect? Maybe you didn’t even see the trailer yourself…but you haven’t been able to stop your friends and family from talking about it and now you want to see the movie yourself. There’s a reason that production houses create trailers: they’re incredibly effective at building hype and anticipation amongst potential audiences. That 30-second teaser can capture a lot of attention! While your book certainly isn’t a movie, why not make use of what’s been proven to work and use a tried and true marketing strategy to help promote it? Treat y...

Real gratitude isn’t what you feel when you’re writing an obligatory thank-you note like your grandmother taught you. True gratitude and thankfulness is a mindset that comes from being aware of the world and your place in it, and realizing how amazing it is to be alive. No matter how tough things seem, there’s always something to be thankful for—even if that’s just breathing. Science has shown that gratitude can improve our lives in all kinds of ways. But if you still need a little nudge to start making gratitude a part of your mindfulness practice and, heck, just a thing you do in the course of your day, read on for some inspiring quotes about being thankful. When I started counting my blessings, that’s when my whole life turned around. — Willie Nelson None is more impoverished than the one who has no gratitude. Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy. — Fred De Witt Van Amburgh Appreciation can change a day, even ...