TCK Publishing Videos

You’ve been struggling to write the perfect email for your recipients, only to discover that just a small percentage of them are responding to your offers, or even looking at them. With no one reading your messages, you’re losing thousands of potential clients every single day. What could you possibly be doing so wrong? While a number of factors go into the failure or success of your marketing efforts, you may be overlooking one seemingly small element: your email subject lines. The Importance of Email Subject Lines The purpose of your email subject line is to get your email opened, right? Wrong! If you only want your email to get opened, then don’t even bother writing a subject line. Your odds are way, way better that way. In fact, blank email subject lines are opened 8% more ! But there’s a caveat to that. According to Sappleton & Lourenco (2015) , blank email subject lines would significantly improve your email response rates, but not necessarily in the direction you want t...

When communicating in English, you may notice that not all words fall neatly into the eight parts of speech (which are nouns, pronouns , verbs, adjectives , adverbs , prepositions , conjunctions, and interjections).  One of these words that falls outside those eight main parts is the determiner, which usually comes before a noun or before any adjectives that describe that noun. What Are Determiners in Grammar?  Determiners are words that are used to tell readers something about the noun it precedes. For example, the words in bold in the sentences below are determiners:  The boy walked home from school.  He ate an apple for breakfast.  A bee flew into her room and buzzed around her.  We always put the determiner before the noun or noun phrase, regardless of whether the noun is the subject or the predicate of the sentence.  If the noun is modified by an adjective, the determiner also comes before that adjective, as in the examples below:...

Whether you’re a freelancer or the owner of a small business, it’s probably safe to assume that you like getting paid for your products and services. But if you want to be taken seriously and increase your chances of actually getting money in your pocket, you’ll have to do better than a text message with a friendly reminder. You’ll need a real, professional invoice. And your clients will often require such an invoice for their own records, to be turned over to their employers or accountants. The good news is that creating your own invoice is actually pretty simple, and once you’ve made one, you’ll have a template in place that will make issuing an invoice even easier every time. How to Write an Invoice Follow these 8 steps to write a professional invoice that will help you get paid on time. 1. Customize It If your company has a logo, be sure to include it on your invoice’s header. According to a study of 250,000 real invoices by Due.com, invoices with a company logo were three ...

If you love books as much as we do, chances are you’ve got a growing collection. But if you don’t have a designated space for all those books, you might find paperbacks popping up between your couch cushions and classic editions collecting dust under your bed. And while that kind of chaos isn’t uncommon for avid readers or writers, it’s not the most convenient system when you need to hunt down a particular book. Plus, you love your books so much, so why not honor them with the neat, How to Set Up a Home Library Follow these 7 steps to set up your own personal library (read: happy place ). 1. Find a Dedicated Space Image by Monoar Rahman Rony from Pixabay While of course we’d all love to have a Gatsby-sized personal library in our homes, sometimes dedicating an entire room to your books isn’t an option. If you are lucky enough to have a spare room in your home—whether it’s completely empty, or currently serving as an office, studio, gym, or storage space—you may want to co...

A great story will sweep you away into the world of its characters—from the struggles they endure, to their thought processes and reactions to everything that happens.  The point of view (POV) that a writer chooses will affect how readers experience the story. If they write in the first or second person, you’ll feel as though you are the main character. When the author writes in the third person, they may offer you a bit more distance from the main characters.  Advantages of Using Third Person Omniscient Unlike the third person limited point of view, which shares the perspective of only one character, with third person omniscient the narrator sees and tells the reader everything that everyone in the scene, chapter, or book feels and thinks.  Telling a story from a bird’s eye view—or more accurately, a God’s eye view—has several benefits:  You as the author become the authoritative voice.  When you write in third person omniscient, you can use your own v...

If you’re a high school, college, or graduate student, you know that research papers are pretty much inevitable facts of life. So why not embrace the process and give it your best effort? Sometimes the most difficult part is getting started. The research proposal is a common starting point for a research paper. Consider your proposal the hinge that decides whether you actually get to conduct your research, so pay careful attention to how you prepare it.  Purpose of a Research Proposal The research proposal is often a basic requirement for obtaining a grant or funding for an investigative project. If you are a student, the research proposal is the process by which you get your instructor’s approval of the topic for your thesis or dissertation.  The main goal of the research proposal is to convince the parties involved—which might be a funding body, an academic supervisor, or an educational institution—that the project you’re proposing will be worth your time and their time...

Part of the fun of writing—and reading—is exploring the perspectives of different characters. When you put yourself in the shoes of a person from a different background, it broadens your own view of the world and the story you’re reading. This is why, as an author, you hold great power in your hands: as you describe the scenes and events in your novel, you can either draw your readers in, or push them away.  Knowing which point of view is most effective at drawing them into the story will help you write a compelling tale that will remain memorable long after they finish the last page.  What Are the 3 Types of Third Person Point of View?  Although the first person and second person POVs are relatively straightforward, for the third person, you have a few more options. These are:  Third-person omniscient point of view: The narrator knows everything about everybody’s thoughts and feelings. Omniscient means all-knowing, and the narrator functions like an overarc...