Content Marketing Tips and Strategies: A Guide for Beginners
Content marketing is a whole new ball game that’s now gaining a lot of traction. In the Information Age, content marketing is one of the most effective strategies of getting your products or services in front of consumers. Traditional advertising involves a fight for getting customers’ attention in a way that “interrupts” them in whatever they’re doing, such as in the case of TV ads or even, in the Internet age, Facebook and YouTube ads. What Is Content Marketing? Content marketing is the process of creating content (such as blog posts, videos, or images) that does not explicitly promote your brand, but is designed to generate interest in your brand’s services or products. If this is a new concept for you, there’s no need to be intimidated! We hope this guide will help you get started on content marketing as seamlessly as possible. If you already know a bit about content marketing, we hope this can also serve as a good refresher course for you. Why T...