TCK Publishing Videos

Your author’s website is the hub of your online presence. And that’s great. But your website is also a marketing tool which is designed to sell your books. To do that, you need to create a landing page—specifically, you need a squeeze page. So what are landing pages? Landing pages are simply those pages where you aim to get your website visitors to land on so that they take a specific action. This action can be to buy your book, sign up for your mailing list, or to opt-in for a free offer. When you get a website visitor to sign up for something, you are converting a visitor into a lead, also known as a prospect or a potential buyer. This person has signed up with you, because he is interested in you and what you have to offer. This interest is expressed by sharing contact information. The most important aspect of a landing page is a call-to-action. So what is a call-to-action? HubSpot has a great definition, which is: “A call-to-action (usually abbreviated as CTA) is an image ...

The purpose of a business is to make your customers happy. The happier you make your customers, and the more customers you please, the better your business will do—whether you’re selling books, software, services, or anything else. If you want to get more customers, you need more leads. And the best way to get leads online is with a squeeze page. A squeeze page is a type of a landing page that gives your website visitor only two options—to opt-in to your email list or leave the page. Squeeze pages are designed with one sole purpose—to gain the email address of the visitor as they sign up for a free irresistible offer so that you can grow your email list. Squeeze pages are effective marketing tools because they help you convert far more website visitors into leads than with any other type of landing page. When you have the email address of a prospect, you have the opportunity to nurture the relationship with them via email marketing and eventually guide them further on the sales fu...

No matter what kind of writer you are, you need a dedicated space to work from where you can be creative, productive, and work without distractions. Whether you have a dedicated room to convert into your home office, or you just have a tiny corner in your home where you can work, having an inspirational workspace will do you a world of good. When you turn your nook into a writing space designed just for you, your work will feel more like play, and you’ll be amazed at the difference it’ll make in your fulfillment and productivity. A better writing space will help you write more efficiently as everything in that space is there to help you be comfortable, get in the flow, and ultimately write better. It should be the kind of space you love working in and the kind of area that inspires your deepest creativity and focus. With a few tips and tweaks, you can create a great writing space on a modest budget. 1. Choose Your Writing Space Decide where you want to set up your home office. ...

When it comes to marketing your books, there are many options available to you. As a self-published author, you want to make sure you have the right marketing strategies and tools in your marketing arsenal. Using videos is one such strategy which can effectively be applied to build and complement your other marketing efforts. If you think video is not for you, then think again. Take a look at these five compelling reasons why you should use video to market your books: 1. People Love Videos The simple fact is that more people are watching video than ever before. Today, 78% of people watch online videos every week , and 55 percent view online videos every day. In fact, by 2020, videos are expected to make up  80% of web traffic. You’ve probably also noticed that there are a lot more videos now on social media sites like Facebook and Twitter. That’s because a whopping 500 million people watch videos on Facebook every day and 82 percent of users watch videos on Twitter. I’m su...

Summer is the perfect time to get away or to take a break from the daily grind. Whether you find yourself at the beach, on a plane or a road trip, books are great companions and can transport you into another world. One way to dive right into substantive reading is to catch up on some classic literature. You’ve probably read a few classic books when you were in school a while back and perhaps would like to revisit those books, or you haven’t had a chance to explore some must-read classics. While reading War and Peace or Frankenstein , while lying on the beach probably does not sound appealing, there are other classics you can indulge in to make the most of your summer reading. Here are five classic books to keep you company this summer. 1. The Great Gatsby by F. Scott Fitzgerald This book was written in 1925 and follows the life of Jay Gatsby—who is young, handsome, mysterious, and wealthy. Although Jay has it all, he yearns for something he once had but will always be out of h...

An author’s website is one of the most essential tools that you can have to promote your books and make sales. It is the hub of your online presence and a resource for your readers. It’s a place where new visitors can visit and be informed about your work and how you can help them. If you rely only on social media to promote your book, then that is a terrible mistake to make. In fact, we believe most authors should not use social media . A website is a long-term investment in your writing career. Here’s 8 tips for building a great author website that will help you boost your career, sell more books, and increase your income. 1. Reflect Your Brand Your website must build your image and brand. Having a brand helps your audience understand who you are, what to expect from you, and what makes you different from other authors. Brand elements on your website include not only visual features such as your logo and color schemes but also the written content on the website. Everything o...

Sleep is vital. And yet almost 50 percent of adults experience occasional insomnia while 1 in 10 has chronic insomnia . If you have difficulty falling asleep, staying asleep, or can’t go back to sleep after waking in the night, and consequently feel tired the next day, chances are you are experiencing sleep deprivation. Perhaps you’re stressed, or you’ve developed a bad sleep routine—one way or the other you’re not getting the sleep you need which will affect your short and long-term health. But luckily, you can embrace a good bedtime routine which will give you a good night’s sleep. 1. Relaxing Evening Schedule Whether it is reading a book, listening to some calming music, or having a nice warm bath, begin your relaxing evening schedule at least 30 to 60 minutes before bedtime. This way you are signaling to your body that it’s time to settle down. Your sleep ritual should include calming activities so that it helps you unwind. Avoid stimulating activities like aerobic exercise...